Search Engine Optimization: Do You Know It All?
Without an effective search engine optimization plan, you can build the best website in the world and no one will see it. A SEO plan is required to get your page seen by those who need to see it. The tips below will help you to find some of the most effective ways to get your page ranked at the top.
When selecting your domain name you need to ensure that it includes your main keywords or phrase. Make your website simple to find when potential visitors are looking for it. Keep in mind that not all people that come to your site go there due to advertisements, some people are there due to the products in your website.
Take care when using your social media presence to boost your main site’s PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.
If you are doing your best at marketing your site on the internet, and you are ready to grow at a faster rate, go offline. That’s right, offline. Consider taking your advertising to physical mediums like newspapers and magazines. A little paper investment will lend a great deal to your online image.
Audit click through patterns to see how your customers end up buying (or not). There is software that will track every click visitors make. If you see that a certain page is leading many customers to a purchase, consider making it more prominent on your site and using similar language on other pages of your site.
When titling your website files and setting their URLs, use hyphens rather than underscores to separate words. (e.g. “my-homepage” rather than “my_homepage”) Using hyphens lets search engines read separate keywords when they index your site. Underscored titles will appear to search engines as one long keyword – and that keyword is not likely to be a search term.
Make sure to use keywords in your URL. You can either include them in your domain name, but if you do not wish to change the name of your site, you can also use keywords the directory path, or in the file names if you offer material that can be downloaded.
To improve your webpage, ask several people to analyze the quality of your site and the things that need to be improved upon your launch. Even though you may like the feel and look of your site, you are trying to appeal to potential clients. Therefore, it is imperative to poll a wide range of personalities.
In order to get better search engine optimization, add phrases and keywords to any pictures you have on your website. This will increase the chances of a search engine directing people to your page. Just remember that these keywords or phrases should focus on the main theme of your website.
Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.
To maximize search engine traffic for your videos, submit your videos to various sites and their video directories. When search engines notice your video showing up on a number of different sites, they will give it more weight. This will make your video more likely to show up in blended search results.
If you use WordPress on your website, make sure to install the All-in-One SEO Pack add-on, and use it to it’s full potential. This tool is invaluable to a blogger who wishes to increase their search engine traffic. It does a lot of the work for you, but you still need to put in the effort to fill out the text fields it provides on each post for optimized title and description.
Articles that are poorly written and rife with spelling and grammar errors will not help you with search engine optimization. Search engine bots don’t like bad spelling and grammar and neither do people. A person who is looking for a business or service to help them with something or a product to fulfill a need, will not be impressed by badly written content. Be sure to run a spelling and grammar check on your content and get another human to read it before you post it.
Pay attention to where you links go and where your homepage is. If you have a suffix appended to the URL for your homepage, such as “index.html”, you could be harming your search engine rankings. External links will most likely not include the suffix, while internal links will, which causes the spiders to see fewer links to both locations.
Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.
Competition for top rankings will only get stronger over time. You can get a head start by slowly phasing out the use of frames in your site design. Using frames makes your site noticeably slower to load and takes users more time to navigate. It also makes it more difficult for web crawlers and spiders to access the information contained within the frame itself.
A well researched and planned SEO campaign can lead you to the front pages of the major search engines. The higher you are ranked, the more page views you will receive. Use the tips that we’ve covered today, and watch your little corner of the internet skyrocket to the stars.
How To Find New Web Design Clients
If you’re into web design, and you start your own business, then you want to make sure you’re always working to get new clients. How do you find them? There are many different things you can do to make sure you’re always working on that specific goal. Keep in mind the following helpful information concerning how to find new web design clients.
Craigslist is always a good place to post ads specifically for getting new clients. There are many people looking for web design clients on the Internet because that is where the market lies. It is free to post ads on Craigslist in many cases, and you can get many responses straight to your email inbox.
You can also ask your friends and family to get involved, especially if you’ve made business cards with your professional information on them. Remember when making business cards that you have to use a different address than your home address. You want everything to be business-like and professional.
As mentioned, your friends can really help you spread the word about your business. Get your family to go out with you, too, and get the word out locally. However, remember that in today’s world, you can also involve everyone online using social media and various other sites. This can be extremely helpful, especially tapping into all of your relatives and friends and all of their friends.
Make a habit of going to local businesses and promoting yourself. Leave business cards where you can, and post fliers. You would be surprised how much word-of-mouth advertising you will receive after reaching and captivating a whole city with your business services.
Always keep in touch with your former clients. You can give them a call every so often, but you also want to make sure that you’re keeping in touch with them online as well. You can have them subscribe to your email list or just keep them updated with new information and specials on your site or through social media. This also continues to spread the word.
If you can take the time to build sample websites that serve as a portfolio, you can show potential clients what you can do. This really helps to showcase your talents as a web design specialist.
You can also find many clients online by looking for people who are searching for your services. Yep, that’s right. Spend time looking for people who are advertising that they need a web design person. Always make sure you are up-to-date with the latest types of web design. This is another reason why making practice sites is always a good idea.
You can find the clients that you need, online and in person, if you’re persistent. There are plenty of different avenues for you to pursue, and you just have to know where to look. Hopefully now you have a better idea as to what to do, so keep the advice you’ve read in mind as you look for new clients.
Finding a Web Host That is Cheap and Trustworthy
You may be overwhelmed by the sheer number of web hosts that are available to you these days. Everyone is. However, if you plan to have a successful website, you need to have a web host of some kind. Here are some good tips to help you find one that you can trust, as well as one you can afford.
Don’t sign up with the first web host you see. This is tempting, since you may not feel like spending days to do research on this topic. Not only that, some of the bigger companies have ads everywhere and coupons, so it is easy to sign up with them right away. Resist the urge to do that. Why? Because you may be able to find a better deal and better service if you just hold off and do some research.
Find out about their downtime rates. You need your site to be up most of the time. When your site is down, you lose visitors and, depending on what kind of site you have, you can lose buyers too. That means money down the drain, all because of something that was not your fault. Find out what kind of uptime a web host can guarantee, and find out what you can do if they break that guarantee. There is always going to be a bit of downtime but you need to make sure you get the best uptime you can.
Ask about discounts and coupons. Sometimes, hosts will let you pay a little less if they can run ads on your site. That is up to you–some people dislike that but it works for others. A number of web hosts offer introductory prices as well.
Be careful about pricing. You can fall into a trap if you’re not careful about what you are paying. Some companies charge you a processing fee. Some companies change your pricing depending on how much traffic you get. Make sure that you are fully aware of any hidden or surprise fees.
Find out how much space you’ll get. Something may look like a great price, until you realize that the space they are going to offer you is abysmal. That’s why you need to make sure that the price and the storage space go together.
Find out a little about the company before you sign up with them. A lot of new companies come out offering coupons to everyone. Coupons are great, but a new company may not be able to offer you all the services that an older company can. Again, don’t be blinded by price. Look at the services you are provided.
Make sure you focus on customer service. This might be the single most important thing you can do. If your site goes down, the first thing you’re going to do is to call your host. If you can’t reach them, you are going to be furious. Save yourself some aggravation by simply making sure that the customer service is good before you sign up.
With just some research and patience, you can find a cheap, good web host. Use the tips here to help you!